HomeSmart from Xcel Energy – WLTE FM
Concept: Utilize WLTE website to connect military families over the holidays
E-Blast: e-message for 4-weeks to WLTE FM database of nearly 9,000 encouraging listeners to visit station websites and submit their photo’s.
Streaming: 120x :30 streaming spots utilized to inform listeners of the promotion and encourage them to participate
Banner Ad: 300x250 banner ad on WLTE FM homepage for 4-weeks
Child Page: Dedicated child page to host photos of all military personal
Result: Xcel Energy benefited greatly from this community focused promotion with nearly 3-pages of photos submitted from listeners.
Minnesota Orchestra – WLTE FM
Concept: Utilize WLTE database to e-blast listeners the day after Thanksgiving
E-Blast: e-message giving a special gift from Lite FM - special pricing on any of the upcoming Holiday Shows at the Minnesota Orchestra. The Orchestra was thrilled with the results and received over 300 purchases from this one exclusive eblast.
Devry University – Jack FM & WLTE FM
Concept: Encourage listeners to enter on-line contest, generating leads for client and creating an opportunity for DeVry to accompany FM’s on-site for Q&A.
On Line contesting: Listeners were encouraged to visit station websites to enter for a chance to win an office lunch for up to 100 people.
E-Blast: e-message for 2-weeks to an FM database of nearly 20,000 encouraging listeners to visit station websites to enter to win.
Streaming: Streaming listeners learned of campaign through promo announcements and :30 spots running on the FM’s streams
Banner Ad: 728x90 banner ad on both FM’s for 2-months - included linked URL
Result: Through hundreds of entries on each of the FM stations, we were able to select winners and allow DeVry to accompany us to each of the lunches. Each winner had 75-100 employees attend, which allowed DeVry to speak 1-on-1 with potential continuing education prospects.
* This buy was nearly 100% digital/non-spot and generated $20,000 in revenue!
